family allergy & asthma

identity system

awards: aiga 100 show winner (2023)

team: brennon burnett

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Family Allergy & Asthma is a chain of allergy specialists in the south and midwest. One of my interests is healthcare, so for my identity systems class, I wanted to rebrand an existing organization in the healthcare sector. This project is a hypothetical brand for the Family Allergy & Asthma office system.

 

We updated every aspect of the visual system to create a clean design. The brand needed to be both approachable and modern to appeal to various audiences. In the marketing materials and web pieces, we heavily focused on user experience and making the doctor’s office a more pleasant environment. My role in the project was the visual system, print materials, and social media.