university of louisville school of medicine viewbook

print design + content writing + photography

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One of the ongoing strategic goals of the University of Louisville School of Medicine is to showcase our students, faculty, and staff through our communications. The viewbook is a multi-purpose marketing piece that is used to recruit potential students and faculty, provide donors with insight to how their dollars are making a difference, and show the world the School of Medicine’s impact on our community, both near and far.

 

This project had a relatively fast turn around for the scope of the book. In less than six months, we created a 48-page document touching on each of our strategic pillars through stories of various aspects of the organization. I was the sole designer, and I also contributed to the content by writing a few of the stories and photographing some of the portraits.

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Visit this link for the full viewbook.